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How a Spider Caused Big Branding Problems

Brazilian Wandering Spider

Image courtesy of clickreadshare.com

Last week, one London family received the scare of their life when they received their shipment of groceries from Waitrose, an online grocery delivery service. As the father, Tim, was unpacking the bananas, he was surprised to find a creepy crawly little stowaway hiding in the fruit. What he did not know at the time was that the uninvited guest was the world’s most venomous spider. The Brazilian wandering spider spooked the frightened father, who accidentally dropped the bananas into a fruit bowl.
The Brazilian wandering spider’s bite causes hours of pain, swelling, increased heartbeat, increased salivation, paralysis, and sometimes death. Want to be even more creeped out? These spiders have leg spans between five to six inches. They are far from the largest spider, but they are incredibly dangerous.
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Starbucks’ Integrated Marketing Endeavors


Image courtesy of adweek.com

It is no secret that Starbucks is making great strides in the positive progression of their brand. Many of these efforts are based in digital marketing, while others are taking a more grass roots approach, with new brick and mortar designs. Over the past several months, Starbucks has been aggressively and successfully increasing brand awareness via online networks. In an effort to keep up with their multitude of recent marketing efforts, we will outline the latest endeavors.
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Twitter: Can I get Your Digits?

Image courtesy of www.douglaserice.com

Image courtesy of www.douglaserice.com

We’ve mentioned the Big Brother-like activity of social media, so it should be no surprise that we find Twitter leading the pack with it’s latest service – Digits. Digits is a new way to sign in to all of your apps, with the convenience of never having to remember a password. That’s right – all of your days of trying to figure out which numbers come after your dogs name, or when your mother’s birthday is, or getting hacked because “password” was in fact your password, are over!

Digits is being marketed to application developers looking for an alternative to the infamous “Forgot Password?” link. Rather than using a password, Digits allows users to register for and sign into apps using a phone number and sending an SMS confirmation code. It is also free for developers to build into their apps.
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Norway’s Currency Takes a Modern Turn

Norwegian Currency

Image courtesy of norges-bank.no

There are few projects in graphic design that are more daunting than creating a new face for an entire country’s currency. Even in a world of digital payment methods, cash is still being passed through the hands of essentially every citizen, as well as international travelers. And not only do designers have to take into account that there is some political influence but also security and counterfeit to take into consideration.

Thanks to Norway and their new banknote project, we are now seeing evidence of commercialization of good design taking place where politics tends to be the norm. The country decided to hire eight different designers to submit proposals for redesigned currency that will be circulated in 2017 by communicating “The Sea” in an appropriate manner. In the end, a combination of the two designs from two different firms were chosen for the front and back, evolving the theme to give the bank notes a traditional and modern look.
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Is the Google Penguin out to get You?

Google's Penguin 3.0 update is intended to be a hero, not a villain.

Image courtesy of batman.wikia.com.

Did you hear the news? Google has just upgraded to Penguin 3.0. Do you know what this means for your website? Before we dig into to the new update, we should mention what Google Penguin is. Google Penguin was the name assigned to the Google Algorithm update announced in April, 2012. Google’s algorithm is composed of hundreds of factors, which determine where pages will rank within Google’s search results.

Although Google does not reveal specific details about the updates, data is gathered from multiple SEO sources, mapping out the changes. The original Penguin update penalized websites that Google believed engaged in link spam. Many people have found tricks in Google’s ranking system which help their pages rank higher than they should. Instead of improving the quality of content on a page and optimizing for relevant search terms, they have decided to ignore the Google Terms & Conditions to benefit their website, or websites.
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Image courtesy of redstate.com

In our last blog, we dove into the subgroups within the millennial demographic. We will pick up where we left off and jump to number seven of the twelve subgroups.

7. Adventure-seeking Foodies
This group of millennials are ever-seeking an adventurous eat in their hometown. They are drawn to exotic cuisines and cultural experiences with an appreciation for authenticity. They likely have a higher income than the travel enthusiast, yet they do not have time to leave town. These foodies treat the eating experience as an event, going beyond the food, and enjoying every aspect of the occasion.
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The 12 Subgroups of Millennials Part 1 of 2


Image courtesy of forbes.com

In past blogs we have referred to millennials on multiple accounts, but always as a singular demographic. But considering the fact that millennials span multiple decades (currently ages 18-34), it is only logical that there are subgroups within the millennial demographic. Despite what the standard stereotype will tell you, millennials are a diverse group of young adults that do more than just sip lattes and talk about their “awesome” trips abroad.

In an effort to better understand the millennial demographic, the digital advertising network, Exponential, performed research and analyzed data on four million millennials. The research defined 12 distinct subgroups of millennials, distinguished by the individual’s reaction to three major forces: the economy, globalization, and social media.
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John Oliver Captures Online Attention

John Oliver

Image courtesy of pop-verse.com

Watch out cat videos, flash mobs, and Frozen hair tutorials! Here comes a viral YouTube channel that’s not only informative, but also captures its audience’s full-attention…for 15 whole minutes! Clips from John Oliver’s show, Last Week Tonight, get millions of views each week. His comedic approach on controversial, important topics spark the interests of YouTube viewers everywhere.

How does a comedian/newsman do it? Oliver cleanly weaves a web of serious topics and comedic writing, while maintaining journalistic integrity. He touches on anything from student loans, to U.S. military’s drone use, to the Miss America pageant. His approach to these topics is one that isn’t being vocalized on mainstream media (props to being on HBO). He’s asking the hard questions that viewers never thought about, but we want answered! And all the while, he’s cracking us up along the way.
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The North Face Forces Customers to Have Fun

North Face

Image courtesy of thenorthface.com

The North Face is an outdoor product company that sells clothing and equipment for outdoor activities. The company typically focuses branding efforts on college age individuals who enjoy climbing, hiking, and camping. What brings The North Face to the spotlight is their creative branding attempt in South Korea.

The branding effort took place in a small section of a North Face store in South Korea. Groups of customers would walk into the room and start to browse the jackets hanging on the walls. Rock climbing holds were located behind the jackets at the back of the room.  When only one person was left in the room, the floor would disappear.  Yes, the floor would literally retract back into a wall, forcing confused shoppers to grab onto the rock climbing holds. As the floor disappears, a lower, padded floor is revealed below.
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Yes, Big Brother Really Is Watching You, Part 2 Of 2

Watching you

Image courtesy of dailykos.com

In our last blog, we dove into the world of big data and described how big data is constantly being aggregated in an effort to better market to specific demographics. Because, wouldn’t consumers rather have ads specifically targeted to their interests rather than ads that are completely pointless?

This is where big data comes in. As marketers, we all get really excited about “big data” and what it could mean for marketing effectiveness. It’s not enough for us to create a highly relevant and targeted ad that is only shown to the ideal prospect based on a set of parameters we have set. We want ROI. And, we want it now!
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