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Pizza Hut Introduces Their New “Artisanal” Logo

Image courtesy of digiday.com

Image courtesy of digiday.com

Artisanal pizzas have grown in popularity over the last couple of years. Mainly, the millennials are the culprits, perpetuating the indulgence with the new wave of organic and honest eating. With people paying more attention to the varieties and freshness of pizzas, how does a Pizza giant like Pizza Hut compete with this new consumer trend? By rolling out its biggest brand overhaul in it’s 56-year history. Pizza Hut will cease to be the Pizza Hut that consumers have known it to be for nearly six decades.
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‘Tis the Season For Online Shopping: Twitter Introduces “Buy” Button

Image courtesy of uthmag.com

Image courtesy of uthmag.com

On Tuesday, I touched on how purchasing via mobile devices and online is becoming more prevalent because we are always on our devices. Well guess what? Now, you can tweet your excitement and make purchases via Twitter! Wait, what?

It seems we just can’t get away from that little blue bird. According to Mashable, starting today AMC Theaters is offering gift cards via its tweets.  This opens up the doors for any B2C companies on Twitter, which will now be able to reach their audiences in an entirely new and convenient way.
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Why Are Creatives Always Late?

creativitypost.com

creativitypost.com

There you are…sitting in a coffee shop, waiting to meet with your agency’s principal or creative director. 5 minutes. 10 minutes. 15 minutes! You think to yourself: “How rude! I can’t believe they’re late. I would NEVER be late for a meeting. This is so unprofessional.” Then, suddenly, they show up! Hair tousled and clothes slightly disheveled, but they are ready for their meeting with you. For the next 45 minutes, they dazzle your mind with amazing ideas for the next campaign and then rush off to their next meeting…already late!
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Marketing is as Simple as Sending a Snapchat

SnapcashYesterday, Snapchat released a new feature via their mobile app. If you’re not familiar, Snapchat is the app that allows you to send pictures to your friends without the risk of it being held as blackmail! Yes, the pictures disappear after so many seconds into the technological abyss (I’d assume this is where your emptied desktop trash goes as well). What Snapchat has harnessed with promoting this new feature is advertising to their users.
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Target Takes In-Store Shopping to the Next Digital Level

target-app-01-2014_0This week Target announced a new mobile app that will help customers find just what they are looking for in store. Just in time for the holiday season, the new app will direct customers to the product they are searching for or have on their shopping list. This type of integration between mobile technology and traditional shopping is an ingenious way to leverage the popularity of mobile apps.

So how does it work? The app utilizes GPS technology built in to smartphones to guide individuals to their desired items. The user can create a shopping list or search for a particular Target item, and the app will direct them to the exact location within the store. The app was designed to streamline the customer’s experience in the store, getting them in and out as efficiently as possible.
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Flo, the Progressive Girl: From Flo-Fatigue to Flovember

Flo, the Progressive Girl

Image courtesy of goodolejaybird.wordpress.com

Throughout the years, we have seen many mascots come and go. Only a handful have withstood the test of time. One such mascot, Flo the Progressive Girl, has graced us with her perky presence for seven years now, and does not falter. Why is it that she sits upon the dais with Mickey and Ronald McDonald, while other mascots are cast into oblivion? What affects the life of a mascot? Lets learn through the history of Flo.

Recall the first Progressive Insurance commercials featuring Flo. She began as a sassy cashier, but she has since stepped outside her original role. This is one of the key attributes to her success. Instead of releasing the same content over and over, Progressive decided to change her surroundings. Think about it, when we are exposed to the same slogans, voices, settings, and styles, we grow tired and begin to view the branding experience as repetitive and boring. How many times can we hear the Taco Bell say “Yo quiero Taco Bell” dog before we are driven mad?
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Latest Digital Marketing Stats: The Future of Digital Marketing

Image courtesy of mcgdigitalmkt.com

Image courtesy of mcgdigitalmkt.com

Whether you are a digital marketing professional, or a tween on social media, everyone knows that digital marketing is quickly becoming the most cost and time effective means of marketing. But digital marketing is a fickle beast, with constantly fluctuating trends and what may have worked last year (or even last month) may not necessarily work now. In an effort to keep up with the pre-teen-like mood swings of digital marketing, we have compiled a list of interesting statistics about digital marketing. Along with these statistics, we will provide insights into what the stats may mean for the future of digital marketing.
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Photoshoped Hybrid Animals We Wish Actually Existed

sloth_kittenFor many, a cross between a shark and spider is something we would imagine being only in our nightmares. While splicing animals in Photoshop isn’t really a new and revolutionary concept, a subreddit forum is making this idea into a fun game of “who can Photoshop it better,” and it is bringing out the best in young artists.

Take for example, Sarah deRemer, 25, who lives in Seoul, Korea. This blossoming graphic artist saw this tend as an opportunity to get better in Photoshop while creating her own species of animals. “I find it fun to mix animals, especially when it creates a startling juxtaposition, such as a ferocious animal on a cute and tiny one.” There’s no doubt that the way she combines animals is just as mesmerizing as it is disturbing. What started as an exercise for the Hybrid Animals subreddit, has now become a fun hobby and has led to quite the collection of weirdly cute art.
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Marketing Automation: Your New Friend in the Digital World

Email Marketing AutomationHas email marketing been your steady go-to in order to communicate with prospects and maintain great relationships with your current customers?  If it’s worked well enough until now, maybe you need to make a switch to an marketing automation solution. But what’s the difference between regular email marketing and marketing automation? And how do you know if your company is ready to make the switch? Whether you are a big or small business, these questions can come up at any point.  If you think you are ready to graduate to marketing automation keep reading…
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GoldieBlox: Brains-Over-Beauty Branding

GoldieBlox action figure

GoldieBlox Action Figure. Image courtesy of youtube.com.

From across any superstore, you can identify the girls’ toy aisles. Why? Because they are covered from floor to ceiling, and shelf upon shelf with one color – pink.  Walking up and down the aisle, there are endless Barbie iterations, Barbie knock-offs, dolls, and even beauty accessories. What you don’t often see, amidst the pink and Barbies, are critical thinking toys.

Toy company GoldieBlox has decided to break the traditional Barbie-doll mold by creating toys specifically to foster inspiration, creation, and innovation in the minds of young girls. In a past blog, we discussed how GoldieBlox and other companies have been pushing for a “Fempowerment” movement. “Fempowerment” intends to stress the importance of brains over beauty.
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