What's New

Is Minecraft Changing the World?

Image courtesy of www.planetminecraft.com

Image courtesy of www.planetminecraft.com

In an article on Mashable, published Monday 4/21/14, the online publication profiled an interesting and non-traditional use of Minecraft for reimagining public spaces in developing countries. The developer of Minecraft, Mojang, partnered with the UN Habitat in 2012 to create their Block-by-Block program. Four cities have been added to the Block-by-Block program: Le Cayes, Haiti; Kiritpur, Nepal; Nairobi, Kenya; and Mexico City, Mexico.

In the first experiment with Le Cayes, Haiti began as a UK-based Minecraft modding group, FyreUK, who built the region inside the game. Then, UN Habitat reached out to local fishermen and asked them to use Minecraft to reimagine this public space. The ease of use of the software and the fast learning curve enabled these citizens who lacked traditional reading and writing skills to contribute to the public space planning and process. Their ideas for building sea walls to prevent flooding and adding public toilets allowed the local developers to better understand how the local residents would prefer the space be reimagined. Then, architects took those drawings to create actual renderings and models that could be used to present to the city governments for planning and development.
Read More >

What Is The Best Way To Allocate My Marketing Spend? (Part 2 of 2)

Image courtesy of www.weidert.com

Image courtesy of www.weidert.com

Now that we’ve figured out how to retain our best clients from our last blog, we’ll focus on how best to acquire the perfect qualified prospect and lead. We’ll also share some really great statistics for measuring marketing effectiveness with a couple different tactics.

Client Acquisition Strategy
One of the biggest challengers for most marketers is how to get in front of the right prospects and generate quality leads for our sales team. Knowing that our competition is aggressively spending on PPC means we need to have a presence there, but shouldn’t allocate most of our budget as it will become a game of one-upping and drive the cost per keyword higher. Out of the remaining $200k, let’s allocate 75% to lead generation. At $120k, that means we are spending $20k per month on generating qualified leads.
Read More >

What Is The Best Way To Allocate My Marketing Spend? (Part 1 of 2)

Image courtesy of thedoublethink.com

Image courtesy of thedoublethink.com

There was a time when marketing was much simpler. The only choices you really had were: radio, print, and tv allocation of budgets. A little collateral and print here and there, and you were good to go.

Over the last several decades there have been so many trends that have come and gone. Add to the marketing mix: PPC, email, social, mobile, and video. Then, throw in the volatility of what’s trending, is it shareworthy, and is it about to go viral? Factor in the uncertainty of which hot new platform is actually going to be around next year and what you get is a recipe for market confusion!
Read More >

Email Marketing Fixes

Image courtesy of hongkiat.com

Image courtesy of hongkiat.com

Email marketing is a very common form of advertising for many companies, and with the ever-increasing popularity of smartphones, it can be a very effective marketing tool. However, many companies aren’t giving email marketing all the creative and strategic attention it deserves. The trick is to get your email recipient to actually open the email rather than delete it right away or report it as spam. (Consumers are not afraid to click the spam button. 43% of email recipients mark an email as spam solely based on the name of the sender, and 69% mark an email as spam based on the subject line.)

With the odds stacked against your email campaign, it is important to thoughtfully plan your campaign before you send it out. Outlined below are some helpful guidelines to give your email marketing campaign a fighting chance.
Read More >

Find Your Passion by Asking Yourself the Right Questions

Image courtesy of capaworld.capa.org

Image courtesy of capaworld.capa.org

What is your passion in life? Most people can’t answer that question. We are so caught up in our daily lives with work, school, spouses, pets, family, and social media, we don’t take the time to stop and take a good look inside ourselves to figure out what makes us truly happy.

So, take a break from the daily grind this Thursday and do some “big picture” thinking. The following questions should help you identify your true passion.
Read More >

Branded Viral Videos

Image courtesy of goviralvideoproductions.com

Image courtesy of goviralvideoproductions.com

Viral videos are all the rage in social media and can stand to make a big impact for brands. With the ever-increasing popularity of social media, advertisers are diverging from broadcast and print media to digital and mobile media. Platforms like YouTube, Instagram, Vine, and Snapchat provide marketers the platform to make video an impactful method of advertising.

Many brands have seen huge success with viral videos. But there is no set of rules that guarantee your video will go viral. The basic building block for a successful video, though, is to generate content that someone finds worthy of sharing with his or her friends. Sounds like a simple goal, but the path to obtaining the goal is nuanced, and the video has to be genuine. Brands currently producing videos focus on telling a story that the viewers find interesting while portraying the core values of the brand.
Read More >

Advertising Innovation Groups

Image courtesy of www.adweek.com

Image courtesy of www.adweek.com

When was the last time you clicked on a banner ad? If you are like most Americans, the answer is probably sometime in 2002. Display advertising (run-of-the-mill banner ads and stationary images running down the side of a webpage) is on its way out. The every-day consumer has become jaded and now ignores banner ads (studies have actually shown that many users don’t even see the ads, filtering them out in their minds). Online marketers need to find more impactful ways of grabbing people’s attention without being in-your-face obnoxious.

In response to the falling popularity of display ads, publishers are developing advertising innovation groups to create engaging and interesting ad campaigns. But with this “wow-factor” comes a higher price tag. This higher price tag is fantastic if you are a publisher selling ad space, but can be a financial risk if you are a company paying for the ad space.
Read More >

The Potential in Instagram for Businesses

Image courtesy of www.thefourohfive.com

Image courtesy of www.thefourohfive.com

As one of the fastest growing social media platforms available, businesses can’t afford to ignore Instagram. Even though click-thru links (links that take you to the company’s website) are not supported by Instagram right now doesn’t mean it’s not a possibility in the future. Before businesses write off Instagram as a social media platform solely for friends to share “artsy” pictures of their sandwiches, they should consider the future marketing potential in Instagram. Nothing encourages change more than money, and Facebook (Instagram’s parent company) stands to make a large profit if certain changes are implemented in Instagram to support marketing activities.

Instagram is on the rise
As of March 26, 2014, Instagram had more than 200 million active users, which is twice as many users as they had when Facebook acquired the company in 2012. Twitter still holds a marginal lead with 241 million monthly active users, but Instagram is expected to take the lead in the near future.
Read More >

How to Host a Successful Tweet Chat

Image courtesy of simplymarketed.wordpress.com

Image courtesy of simplymarketed.wordpress.com

Tweet chats (or Twitter chats) are a new way for Twitter followers to come together to talk about a particular topic of interest. The primary hosts for Tweet Chats are companies, celebrities, or special interest communities. The purpose of the chats vary depending on the host. They could be Q&A based, informative, a place for fans to connect with their favorite celebrities, or a way for hobbyists to share tips and tricks. Tweet chats provide an opportunity for businesses to find new connections and expand their social media presence.

A successful chat can produce many re-tweets and new followers, increasing your chances of introducing your brand to new audiences. Tweet Chats are growing in popularity and any right-minded business should take advantage of the rising trend. But before you go diving headfirst into the Tweet Chat pool, here are some tips and guidance.
Read More >

Which Social Media Metrics Matter Most and How to Measure Them

Image courtesy of www.connectionmodel.com

Image courtesy of www.connectionmodel.com

We all know that social media marketing is spreading like wildfire among businesses, both large and small. According to the Social Media Marketer, 83% of marketers feel as though social media is important to their business. But implementation of social media marketing is just the beginning. The next step is to monitor your social media presence to determine your campaign’s success. With the multitude of social media metrics available to businesses, how do we know what metrics matter the most?

Read More >