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The Avengers: Product Placement Gone Wild?

AvengersProduct placement dates back to the silent film era. However, it didn’t start gaining momentum until Reese’s Pieces were used in the movie E.T. the Extra-Terrestrial (1982). Today, product placement in our movies is running rampant. The products we use in real life appear on the big screen – the Apple computer, the Coke can, Starbucks coffee, etc. According to an article by Yahoo, we see prime examples of product placement in the new Avengers movie.
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An Inside Look: The Creative Mind

Creative MindWhen working in a creative agency, you come to learn all that comes along with working with creatives. You come to find that there are a wide variety of creatives, each with their own form of quirk and preference. Creative thinking can be something that is instilled in the very core of someone’s personality, or it can change on a situational basis. We have found, however, that there are some commonalities among the creative community.

Creativity has long-been considered a mystical ideal, where neuroscientists have a difficult time accurately classifying the brain activity. In the past, our thought patterns were based on the side of the brain used; where the left brain is responsible for rational and analytical thought, whereas the right brain is responsible for creative and emotional thoughts. Scientists have come to learn that creative thinking involves far more than one side of the brain, it requires a number of cognitive processes, traveling a variety of neural pathways and emotions. However, scientists still do not have a clear picture on how creative thinking and the imaginative mind works.
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Toms on Instagram: One Day Without Shoes Campaign

TOMS_one_day_without_shoes1Toms shoes is taking to Instagram to celebrate their nine-year anniversary, and to promote their latest campaign, One Day Without Shoes. Toms will donate a pair of shoes to a needy child for every Instagram post showing a set of bare feet with the hashtag #withoutshoes. The promotion is running until May 21, or until one million shoes are donated.
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2015 Webby Award Winners

webbysmallThe Webby Awards is the “Oscars of the Internet,” recognizing international excellence on the Internet. The awards were established in 1996, when the Internet was just in its infancy stages. The (now awfully dated) 1997 winners ran the full gamut; Web game winner, You Don’t Know Jack, to Web movie and film E! News online.

This year’s Webby Awards winners are in. The landslide winners this year were Always’ #LikeAGirl campaign and TED, each brand taking 11 awards home. The awards are presented in six groups: Special Achievement, Websites, Online Film & Video, Advertising & Media, Mobile Sites & Apps, and Social. Within each group are a variety of subcategories. Let’s take a look at some of the standout winners.
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Are you ready for Mobilegeddon?

MobilegeddonGoogle began rolling out their latest algorithm earlier this week, is your website prepared to meet the latest changes? Website managers everywhere have been working diligently to ensure their websites are not left in the search engine ranking dust after Google’s latest algorithm update that applies a heavy emphasis on mobile-friendliness of a website. Google will now start to downrank sites and pages that are not mobile-friendly, meaning a website that is not optimized for mobile devices will organically appear lower on the search engine rankings.
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Nike Women: “Better For It” Campaign

Nike's Better For ItNike’s latest women-centric ad campaign is geared towards your average athlete, yet may just be the most inspiring campaign they have run in recent history. The latest #betterforit campaign, developed by Wieden + Kennedy, features women of a more average athletic variety tackling obstacles most of us face when venturing into uncharted workout territory.

Every woman has experienced that awkward moment when they are not necessarily the most fit person in their spin class. Or, no matter how hard they try to hold a yoga pose, can’t quite make it for the full 30 seconds. Nike is tapping into that awkward athletic journey and they understand the variable obstacles you must overcome to reach your fitness goals, but they know you will be “better for it.”
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Is Branded Virtual Reality Coming to Your Favorite Bar?

Oculus RiftEveryone has been waiting for the first big brand marketing leap into virtual reality (VR), but we have yet to see VR being used on a large scale. Will alcohol brands be the first to successfully integrate VR into their marketing campaigns? The latest trend of virtual reality being used in bars may be a good indicator that alcohol brands are ready to embrace the virtual reality trend.
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Ads with Heart: Patagonia, Volvo, and Amnesty International

Brands with HeartIt is important to take a moment to recognize ads and brands that are going above and beyond to create content that is meaningful, thoughtful, and genuine. More often than not, these ads do not appear as ads at all; they are captivating and innovative, which is what is necessary in the progression of marketing.

Let’s take a look at the top three ads released in the last few weeks.
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Coke Zero’s Taste Testing Billboard

Coke Zero Taste It SignCoke Zero is taking taste testing to an entirely new level. The beverage giant has managed to make a drinkable billboard to serve soda to NCAA fans in Indiana. The 23,000-pound functional signage is part of Coke’s sponsorship of the coming weekend’s NCAA Men’s Final Four competition. The sign also marks the first product to come from Ogilvy since the agency won Coke’s business last year.
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The New Late, Late Show with James Corden

James CordenJames Corden is taking The Late, Late Night Show by storm with his hilarious bits performed with celebrities. The U.K. comedian is not very well known in the U.S., so he was expecting a “terrible onslaught” of negative criticism. However, the comedian’s quippy shorts and hilarious sketches have made the show a breakout hit. So far, the video shorts have featured the perfect dose of celebrities, hilarity, and relevance to pop culture.
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