What's New

Are you ready for Mobilegeddon?

MobilegeddonGoogle began rolling out their latest algorithm earlier this week, is your website prepared to meet the latest changes? Website managers everywhere have been working diligently to ensure their websites are not left in the search engine ranking dust after Google’s latest algorithm update that applies a heavy emphasis on mobile-friendliness of a website. Google will now start to downrank sites and pages that are not mobile-friendly, meaning a website that is not optimized for mobile devices will organically appear lower on the search engine rankings.
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Nike Women: “Better For It” Campaign

Nike's Better For ItNike’s latest women-centric ad campaign is geared towards your average athlete, yet may just be the most inspiring campaign they have run in recent history. The latest #betterforit campaign, developed by Wieden + Kennedy, features women of a more average athletic variety tackling obstacles most of us face when venturing into uncharted workout territory.

Every woman has experienced that awkward moment when they are not necessarily the most fit person in their spin class. Or, no matter how hard they try to hold a yoga pose, can’t quite make it for the full 30 seconds. Nike is tapping into that awkward athletic journey and they understand the variable obstacles you must overcome to reach your fitness goals, but they know you will be “better for it.”
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Is Branded Virtual Reality Coming to Your Favorite Bar?

Oculus RiftEveryone has been waiting for the first big brand marketing leap into virtual reality (VR), but we have yet to see VR being used on a large scale. Will alcohol brands be the first to successfully integrate VR into their marketing campaigns? The latest trend of virtual reality being used in bars may be a good indicator that alcohol brands are ready to embrace the virtual reality trend.
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Ads with Heart: Patagonia, Volvo, and Amnesty International

Brands with HeartIt is important to take a moment to recognize ads and brands that are going above and beyond to create content that is meaningful, thoughtful, and genuine. More often than not, these ads do not appear as ads at all; they are captivating and innovative, which is what is necessary in the progression of marketing.

Let’s take a look at the top three ads released in the last few weeks.
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Coke Zero’s Tast Testing Billboard

Coke Zero Taste It SignCoke Zero is taking taste testing to an entirely new level. The beverage giant has managed to make a drinkable billboard to serve soda to NCAA fans in Indiana. The 23,000-pound functional signage is part of Coke’s sponsorship of the coming weekend’s NCAA Men’s Final Four competition. The sign also marks the first product to come from Ogilvy since the agency won Coke’s business last year.
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The New Late, Late Show with James Corden

James CordenJames Corden is taking The Late, Late Night Show by storm with his hilarious bits performed with celebrities. The U.K. comedian is not very well known in the U.S., so he was expecting a “terrible onslaught” of negative criticism. However, the comedian’s quippy shorts and hilarious sketches have made the show a breakout hit. So far, the video shorts have featured the perfect dose of celebrities, hilarity, and relevance to pop culture.
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Meerkat VS Periscope: Competing For Live Stream Dominance

Meerkat vs PeriscopeLive streaming via mobile apps is the latest technology spreading like wildfire through the socialsphere. Like all emerging technologies, there are trendsetting brands forging the path for the new technology, and there are heavy hitting brands swooping in to eliminate anyone in their path.

At this point, there are two horses in the race for live streaming dominance. One is a fresh startup that was the first off the starting line, the second is juggernaut-owned and a little slow to start.
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This Year’s Shorty Award Winners

Shorty AwardsThis year’s 7th annual Shorty Awards went to a wide variety of brands, agencies, and organizations. The awards go to the top brands that are creating content on the most popular digital platforms today. The award ceremony will be taking place on April 20 at the TimesCenter in New York City.

The winners were revealed on March 23rd via a 10-minute Snapchat.
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PBR Takes An Artistic Dive Into Their Next Can Design

PBRPabst Blue Ribbon is known to be very intimate with their fan base. Since 2008, they have featured artwork from fans on their website, and put on a yearly contest for artwork that would be featured on their cans. Following tradition, this year’s user generated can design will be sporting a really cool oceanic look.
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Microsoft’s Final Farewell to Internet Explorer Brand

internet_explorerMicrosoft has (finally) announced their discontinuation of the Internet Explorer browser. To take its place will be a better, faster browser under an entirely new brand. The yet-to-be-named browser is currently operating under the code name Project Spartan, and will be featured in the new Windows 10 operating system. There is no official release date set, but more details will certainly arise at the Microsoft Build 2015 conference in April.

The Internet Explorer brand is a prime example of a technology that couldn’t shake its sordid past. The browser has seen consistent drops in market share year over year, as newer browsers like Firefox and Chrome rein dominant. The newer browsers provide users faster access to the Internet with the latest innovations in browser tech, and Internet Explorer simply couldn’t keep up.
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