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NASA Explores a New Frontier: Social Media

NASAIf you don’t frequent the Internet, you might have missed NASA’s daring venture into social media in an effort to increase public engagement. NASA has been in the works to try to help the public become more familiar with what happens behind the scenes by being more than just a space shuttle program, but also a big part of the community. Their strategic use of social media involves astronaut outreach, external research and STEM support, pop culture tie-ins, and media production to better educate and more interactively engage the public and its imagination.
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Coke “Auto-Designs” 2 Million Coke Bottles

cokebottleIn a past blog we discussed Coca-Cola’s semi-personalized “Share a Coke” campaign featuring over 250 common names that were printed on Coke bottles and cans. Following the overwhelming success of that campaign, we find Coke taking on more adventurous and unique campaigns.
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Facebook Video Ads Rival YouTube

heinekin-neil-patrick-harris-hed-2014Facebook video ads are quickly beginning to rival YouTube for video advertising in terms of return on investment. Video ads on Facebook were first available in March, 2014 to a select group of advertisers. The ads are bought in a similar way to standard TV ads, where delivery is based on Targeted Gross Rating Points in order to reach a specified audience over a specific (and short) period of time. The ad’s delivery is measured by Nielsen Online Campaign Ratings (OCR), which is an independent third party, ensuring advertisers fairly pay based on what Nielsen OCR measures.
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Advertising Against Humanity: For Horrible Ad People

Advertising Against Humanity pic 1For those of you who are good, wholesome people, Cards Against Humanity is a party game for “horrible people,” and is not intended for you. The makers of the game clearly state on their website that the game is “as despicable and awkward as you and your friends.”

The game is quite simple, and could be compared to the popular game Apples to Apples. It starts with the players being asked a question from a black card. Then, it is the responsibility of all of the players to come up with the worst and offensive answer from one of their white cards.

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The Hottest Digital Brands of 2014

Now that the end of the year is quickly approaching, we thought to look back at some of the most successful digital accomplishments of 2014. Adweek has consolidated a list of this year’s Digital Hot List winners, so let’s take a look at some of the winners and what they did to change the digital landscape this year.

Netflix Hottest Digital Brand

Image courtesy of forbes.com

Hottest Digital Brand
Netflix was named this year’s hottest brand, topping out at 36 million subscribers. But Netflix’s success goes beyond the count of their user base; it comes down to their unique program offerings. As an admitted binge-watcher of both Orange is the New Black and House of Cards, I can certainly understand why the brand was named the Hottest Digital Brand of 2014. Although shares may have slumped, Netflix is looking at global expansion and partnerships with big brands like Warner Bros. to stay relevant and on the cutting edge of video offerings.
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Domino’s Theory: Keep Your Online Forms Short and Sweet

Online Forms

Image courtesy of iconsbd.com

Tis’ the season for sending off all kinds of personal information online! Whether it’s through Amazon, or perhaps your bank, or ordering the newest Elmo toy – we are always inputting our personal information online these days. But how much is enough? Or, the better question, how much is too much? Let me introduce you to the Domino’s Theory.

Online forms are a powerful tool for any sales team. By filling out a form, that person has established that they would like more information on the product (a sales person’s dream!). It’s like wanting a cup of coffee and then having one magically appear, conveniently on your desk, piping hot and just how you like it!
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Hokey Holiday Custom Videos: The Ultimate Digital Greeting

elfAre you at a loss for what to do for your digital holiday eCard? Well, fear not… We have found the ultimate animated holiday festivities that you can share with your fans.

Elf Yourself
Our favorite (and free) customized holiday offering comes from “Elf Yourself” sponsored by Office Depot/Office Max and powered by OddCast technology. This oddly quirky video allows you to put up to five faces in the place of elf faces and watch as the video comes to life with dancing elves in a variety of scenes. From Hip Hop to fun Folk, the cheesy videos are downright delightful. Create your own by clicking here.
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Girl Scouts Go Digital: Thin Mints At Your Finger Tips

Image courtesy of chicagotribune.com

Image courtesy of chicagotribune.com

Craving Girl Scout brand Thin Mints? For the first time in nearly 100 years, the Girl Scouts are going to start having the option to sell their cookies online. And no doubt it is going to go viral. After a lot of push back from the girls themselves, the Chief Executive for the Girl Scouts finally gave the okay. Yes, that means you no longer have to go out and hunt down Girl Scouts for their addicting sweets, you can now order them from the comfort of your own home.
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Whole Foods Takes the Marketing Plunge

Values Matter

Image courtesy of wholefoodsmarket.com

Now that the season of eating is upon us, we thought what better way to celebrate than to take a retrospective look at one of the U.S.’s largest health food retailers, Whole Foods Markets. For a company that has “market” in their name, Whole Foods Markets has previously resisted implementing marketing their brand to outside customers. In fact, it is one of the few consumer product companies in the Fortune 500 that has never deployed a national ad campaign. That is, until the last few months, when the company finally decided to launch a $20 million national ad campaign complete with TV ads and print advertising in national newspapers.
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Pizza Hut Introduces Their New “Artisanal” Logo

Image courtesy of digiday.com

Image courtesy of digiday.com

Artisanal pizzas have grown in popularity over the last couple of years. Mainly, the millennials are the culprits, perpetuating the indulgence with the new wave of organic and honest eating. With people paying more attention to the varieties and freshness of pizzas, how does a Pizza giant like Pizza Hut compete with this new consumer trend? By rolling out its biggest brand overhaul in it’s 56-year history. Pizza Hut will cease to be the Pizza Hut that consumers have known it to be for nearly six decades.
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