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So far incitrio has created 539 blog entries.
3 11, 2017

The Customer Journey: Why the B2C Template doesn’t work in B2B

2017-11-03T22:52:03+00:00 November 3rd, 2017|

We are in the Age of the Customer. They are in control of their journey and the goal is to meet them wherever and whenever they want to be met through several channels. In addition to that, each channel and tool must be communicated to differently. The Customer Journey […]
19 10, 2017

How Kool-Aid, A 90-Year-Old Icon, Has Stayed Famous for So Long

2017-10-19T23:08:27+00:00 October 19th, 2017|

It is fruity, fun and affordable ever since the Great Depression.

Inventor, Edwin Perkins created Kool-Aid in downtown Hastings. Perkins concocted Kool-Aid in a brick building in 1927. This fruity, colorful drink is now 90 years old and still thriving today.
27 02, 2017

Case Study: TrustCommerce

2017-05-23T18:17:46+00:00 February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

8 02, 2017

Understand How to Fix a Google Blacklisting On Your Website

2017-05-23T18:17:47+00:00 February 8th, 2017|

It can be extremely frustrating when you open up your website only to find a big red page that says, “The site aheadHack contains malware.” The good news is, now you know how to fix it. If you don’t things may be looking up for you. The information below is a guide on how to […]

12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

2017-05-23T18:17:48+00:00 November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

27 10, 2016

Fanta Teams Up with Illustrator Noma Bar For Halloween

2017-05-23T18:17:48+00:00 October 27th, 2016|

fanta_can_design

Fanta is known for releasing limited edition Halloween soda cans over the years, so it’s no surprise that this year would be any different. With the help of Noma Bar, an illustrator most notably known for his work for Time Out London, BBS, Random House, The […]