incitrio

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So far incitrio has created 577 blog entries.
12 02, 2018

Snapchat Entices Advertisers with Ad Credits

2018-02-12T20:32:48+00:00 February 12th, 2018|

Snapchat officially has a new look made for smooth functionality and a hip user experience. At this point, it only makes sense for Snap to start attracting advertisers to the platform. While they have had a tough time selling to advertisers, which caused the company to gain zero […]
9 02, 2018

Buyer Personas: The Framework for Successful Campaigns

2018-02-09T18:34:07+00:00 February 9th, 2018|

More often than not, marketers create campaigns and brands based on assumptions. They don’t think about who they’re targeting, the things they do, and/or what they enjoy. Do they have a family or drive a specific car? Do they buy high end or generic? These can all be […]
8 02, 2018

Blockchain Software Goes Beyond Cryptocurrency

2018-02-08T20:10:41+00:00 February 8th, 2018|

Blockchain could be the buzz word of 2018. It’s mainly thrown around within the stock market and investors and associated with Bitcoin and other cryptocurrencies. However, the technology itself isn’t brand new and its potential goes beyond cryptocurrency. Blockchain technology can help track supply chains, overhaul back office […]

6 02, 2018

Super Bowl 2018: Our Top Picks

2018-02-06T00:05:54+00:00 February 6th, 2018|

There’s three kinds of people who watch the Super Bowl. Those who watch the game, those who are just in it for the ads, and those that are in it for both. We are the latter (especially since Angie is a Patriots fan), but we love our fair […]
2 02, 2018

Quality Over Quantity: The Power of Account Based Marketing

2018-02-02T21:27:54+00:00 February 2nd, 2018|

Account-based marketing is so popular and incredibly present among companies. ABM is a strategic form of business marketing that focuses on a company (account) and treats it like its own market. This is useful for companies that has multiple people that are part of the decision making process, […]
31 01, 2018

Don’t Waste Your Content, Recycle It!

2018-01-31T18:37:43+00:00 January 31st, 2018|

For those that have been creating blog content for quite some time, a collection can add up sometimes going back years. Some may even make the suggestion to delete them or archive them to clear room on your website for more blog posts, but don’t give in! If […]
30 01, 2018

How to Integrate Social Media into Your Strategy

2018-01-30T03:08:39+00:00 January 30th, 2018|

Social media went from a fun social activity to a marketing asset fairly quickly. Social media now plays a pivotal role in your company’s lead generation and online social presence. A potential lead will be more likely to go with a business who has at least one active […]
26 01, 2018

Uber’s Ad Campaign is the Beginning of a New Brand Image

2018-01-26T19:24:20+00:00 January 26th, 2018|

From heightening rates during the travel ban protests, keeping a hacking under wraps for over 6 months, and claims of sexual harassment, it’s safe to say that Uber had a rough 2017. What they went through was nothing short of a brand crisis as users dropped […]
24 01, 2018

Testimonials: One of the Best Marketing Tools

2018-01-24T03:48:15+00:00 January 24th, 2018|

The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more […]

23 01, 2018

3 Ways to Help Leverage Digital Marketing Endeavors

2018-01-23T18:51:23+00:00 January 23rd, 2018|

While 2018 is just starting out, 2017 showed a couple of digital marketing trends; Users don’t want to see ads in their online experience, they are more conscious of how their information is being used, and big tech companies, like Apple, are blocking user information from […]