From its modest beginnings as a black car service for around 100 San Francisco friends, Uber has since flourished as a company, servicing patrons in over 400 cities in 68 countries. Now, not only does Uber offer a wide variety of transportation services such as uberX, and uberPOOL to fit the likes of all customer […]
The most intriguing & unique letter in the alphabet is no doubt the 27th. Boasting with curvilinear features that have a quite sensible typographic history, the ampersand is an old character growing in popularity with designers & trendsetters alike.
But where did this un-monotonously, ever changing […]
Design jobs are evolving, and reaching outside of the art world more than ever. Design recruiter at the design consultancy Artefact, Dave Miller agrees that design is growing in intriguing ways. “Over the next five years, design as a profession will continue to evolve into a hybrid industry that is considered as much technical as […]
Adidas, the second largest sporting goods manufacturer in the world, has announced that they will be facilitating change to any High School mascot that is offensive to tribal communities. By providing financial support and design assistance, Adidas service will help ensure that the change won’t be cost forbidding.
In conjunction with this nationwide initiative, Adidas will […]
Establishing a well known brand is not only challenging but also essential. For example, take a look at Nike. Since the inception of Nike in 1964, the athletic apparel giant has been able to dominate. Nike has been able to succeed for generations because it’s constantly adapting to meet market needs. If companies want to establish a long living brand, they need to stay innovative.
Imagine what would happen to Nikes brand if they launched their signature “swoosh” logo and then sat back and said, “we’re good for this generation.” Nike’s brand image would be extinct.[…]