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If you attended last week’s video marketing event at Stone Brewery, I stand corrected. Then again, maybe you were off getting a beer when Margo Mazur (I fortuitously sat at her table, so we’re like, BFFs now) shared the most critical, highly underrated, most-common-mistake-made video marketing tip in the universe. In any case, here’s what you might have missed.

But first, to give these tips a bit of context: SD Inbound is a San Diego “group of Inbound Marketers mastering the HubSpot platform and pushing the world of marketing forward by building content that attracts users instead of interrupting their web experience.” Their event last Thursday drew speakers, Margo Mazur of Wistia, Justin Edelman of Animus Studios, and a panel of experts including Summer Felix of The Draw Shop. For the cost of a Hamilton, attendees heard sage video advice, not to mention we were greeted with a Stone Brewery beer, chips, guacamole, hummus, pita chips, and flatbread pizza.

Now that you’ve been properly informed about my source for these video tips, I can share them with you. Let’s get the most important tip out of the way first.

  1. Stone’s Citrusy Wit was a good choice.

  2. Stone’s Citrusy Wit is a cold, delicious beer. And, that’s all there is to say about that. Now, for the rest of the tips, some of which are old, some new. And being the video nerd that I am, I actually verified these stats before sharing them here.

  3. Video content doubles a user’s time on your website.

  4. Custom video thumbnails increase play rate.

  5. Videos can generate leads using Turnstile with HubSpot integration. Turnstile is Wistia’s in-video lead generation form that slides out while the user is watching a video.

  6. The key to great video content (or any content for that matter) is to tell a good story.

  7. I also picked up some DIY video tips.

  8. Screenflow and Quicktime are great tools for creating screencasts, which are videos of your computer screen.

  9. For tutorials on how to create your own video, check out Story&Heart, No Film School, and Vimeo Video School, or contact Incitrio Branding & Marketing Agency and we will make your video for you.